It’s Budget Day, all downgraded growth forecasts and more cuts than Edward Scissorhands could shake his bladed fists at. So let’s cheer ourselves up by celebrating the new wave of budget-friendly hotels that are making sure that quality is as important as (room) quantity.
Base2Stay, which opened its first cheap’n’chic hotel in Kensington, West London, in 2006, has announced that it is re-branding as Nadler Hotels. Its flagship, The Nadler Soho, will open in May. The name has more than a whiff of Manhattan about it, as does the design – a greigey colour-scheme, Nespresso machines, bright linens et al. It promises “five-star design at three-star prices”, which translates as city-centre doubles for about £170 a night.
Similarly, in South Kensington, the Xenia Hotel is set to open on the Cromwell Road in May with “design-led contemporary” doubles starting at a similar rate.
But more startling is the news that Generator (you know, the one that looked like a Quasar Laser bunker near Russell Square in London) is opening the first ever hostel on Giudecca island, Venice this summer. And, from the CGIs, it looks really nice – more sophisticated member’s club than grotty backpacker hovel.
And then there’s the Freehand, which has just opened in Miami Beach and is as artfully Art Deco as its luxury South Beach neighbours, complete with a vintage-styled cocktail bar and stylishly comfortable bunk rooms. It’s hardly surprising, since the company behind it has also had a hand in the super-cool Ace Hotels and timelessly-chic NoMad in Manhattan.
So next time you book a holiday, there’s no need to blow the budget… on your hotel at least.